Sensitive Terminology Compliance
Evaluation Services
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Why Need STC Service
Ensuring clarity, compliance, and cultural sensitivity in every message
The Public Communications Sensitive Terminology Compliance Evaluation Service is designed to help organizations identify and optimize potential geopolitical, cultural, and linguistic sensitivities in their external communications. By providing expert evaluation of language use—such as references to geographic regions, cultural events, and political terminology—the service assists clients in determining whether their communications align with internationally accepted conventions and regional compliance standards. Each engagement delivers structured analysis and actionable recommendations, enabling clients to communicate accurately, compliantly, and with cultural awareness, while mitigating compliance risks and safeguarding their public communications image.
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A Quick Quiz
01
When only the mainland part of China is referred to, the expression should be …
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中國
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大陸 / 中國大陸
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內地 / 中國內地
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國內 / 中國國內
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Mainland
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Mainland China
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the mainland of China
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China’s mainland / China’s Mainland
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the Chinese mainland / the Chinese Mainland
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Chinese mainland / Chinese Mainland
02
When Hong Kong, Macao, Taiwan, and the mainland part of China are mentioned together, the expression should be …
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中港（澳/台）
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內港（澳）
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大陸與香港（澳門）、中國與香港（澳門/臺灣）
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China and Hong Kong (Macao / Taiwan)
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內地與香港(澳門)
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China's mainland, Hong Kong and Macao / the mainland, Hong Kong and Macao of China
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the mainland and Taiwan (of China) / the Chinese mainland and Taiwan
03
When 中國春節 is referred to in the English context, the expression should be …
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Lunar New Year
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Chinese New Year
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Spring Festival
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When 龍年 is referred to in the English context, the expression should be …
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Year of the Dragon
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Dragon Year
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The Loong Year
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Our STC Service
IDENTIFY
Identify and flag potentially inappropriate national or regional terms.
EVALUATION
Assess political and compliance risks associated with such terms.
REPORT
Provide recommendations to ensure content aligns with international standards and regulatory requirements.